Audience Attention Is the Real Currency
In media and entertainment, success isn’t measured only by content quality it’s measured by engagement, retention, and seamless delivery.
- Viewers expect instant playback.
- No buffering.
- Personalized recommendations.
- Cross-device continuity.
- Real-time interaction.
Behind every smooth streaming experience is complex infrastructure content management systems, encoding pipelines, CDN coordination, DRM, ad-tech integrations, subscription billing, analytics, and recommendation engines.
When these systems don’t operate in sync, latency increases, engagement drops, and revenue is impacted. As platforms expand globally and content libraries grow, performance and scalability become critical.
7Span partners with OTT platforms, gaming companies, and media studios to engineer high-performance streaming systems, scalable backend infrastructure, and monetization-ready digital ecosystems.
1M+
Monthly content interactions across OTT and media platforms
250K+
Video streaming sessions optimized for performance and low-latency delivery
30+
Streaming, CMS, DRM, and AdTech integrations delivered
5+
Gaming Infrastructure backend systems engineered for high-concurrency workloads
Media & Entertainment Challenges We Solve
We design and modernize platforms built for high-traffic content delivery and real-time audience engagement.

Streaming Performance & Latency Issues
Buffering, slow load times, and inconsistent playback reduce engagement and retention. We optimize streaming architecture and content delivery pipelines for smooth, high-performance viewing experiences.

Fragmented Content & Monetization Systems
Disconnected CMS, subscription billing, ad-tech, and analytics tools limit visibility and revenue optimization. We integrate content, monetization, and analytics systems into unified platforms.

Scalability During Traffic Spikes
Live events, premieres, gaming tournaments, and seasonal launches strain infrastructure. We build high-concurrency backend systems and scalable cloud architectures designed to handle peak demand without service disruption.

Gaming Backend Performance & Event Processing
Real-time multiplayer and interactive features demand low-latency infrastructure and event-driven architectures. We engineer resilient APIs, scalable backend services, and real-time data pipelines built for performance at scale.
Case Studies
Strategic solutions delivered with measurable operational impact.
Built a Scalable White-Label Platform for Brands to Amplify Their Presence Through POS-Driven Social Publishing
We worked with Social Media Publishing Platform to create a first-of-its-kind white-label publishing platform that connects brands with their network of Points of Sale. Through content distribution, engagement-based incentives, and analytics, the Social Media Publishing Platform helps brands expand their social presence while keeping local authenticity intact.

Business Outcomes Working With 7Span
Our approach is designed for teams that need to move fast - without compromising compliance or stability.
Faster Time to Market
Agile sprints and prototyping.
Reduced Operational Costs
Automate and streamline workflows.
Better User Experience
Intuitive, scalable interfaces.
Integration-Ready
Connect with existing tools, platforms, and APIs.
Secure & Scalable
Built to support growth and data protection requirements.
Chosen by Industry Leaders
Trusted by global enterprises and growing companies across industries.
They took our idea from concept to a production-ready platform with speed and clarity.

FAQs
How do you ensure high-performance streaming without buffering issues?
How do you ensure high-performance streaming without buffering issues?
We design scalable streaming architectures using optimized encoding pipelines, CDN orchestration, edge caching strategies, and load-balanced backend systems. This ensures low latency, consistent playback quality, and high availability even during peak traffic events.
Can you integrate streaming platforms with subscription and ad-tech systems?
Can you integrate streaming platforms with subscription and ad-tech systems?
Yes. We integrate OTT platforms with subscription billing (SVOD), advertising systems (AVOD), hybrid monetization models, ad servers, DRM providers, analytics platforms, and CRM systems to create unified revenue ecosystems that support both subscriber and ad-based growth strategies.
How do you handle traffic spikes during live events or premieres?
How do you handle traffic spikes during live events or premieres?
We architect cloud-native, distributed backend systems designed for high concurrency and elastic scaling. This allows platforms to handle sudden traffic surges during live events, gaming tournaments, or major content releases without performance degradation.
Can legacy media platforms be modernized without disrupting users?
Can legacy media platforms be modernized without disrupting users?
We implement phased modernization strategies, gradually upgrading CMS, streaming pipelines, and monetization systems while maintaining uninterrupted service. This reduces migration risk and preserves audience continuity.
What makes your approach different from large media technology vendors?
What makes your approach different from large media technology vendors?
We provide senior-led engineering teams, faster execution cycles, and flexible engagement models. Unlike large process-heavy vendors, we focus on performance optimization, scalable architecture, and measurable audience engagement outcomes.
How do you support multi-device OTT experiences?
How do you support multi-device OTT experiences?
We develop and integrate streaming applications across web, mobile (iOS & Android), Smart TVs, and connected devices. Our architectures ensure synchronized content libraries, cross-device continuity, and consistent performance across platforms.
Do you build backend infrastructure for gaming platforms?
Do you build backend infrastructure for gaming platforms?
Yes. We engineer real-time, event-driven backend systems optimized for multiplayer interactions, low latency, high concurrency, and scalable API performance. Our gaming infrastructure supports analytics, matchmaking systems, and player engagement tracking.
Engineering clarity where others add complexity. We help businesses build, modernize, and scale with the right technology. Whatever your challenge, stage, or vision, we make IT possible.
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